In 1998, Lincoln’s overall sales made it the number one luxury brand in America. The Navigator, Continental and Town Car weren’t exactly world beaters – let alone an enthusiast’s cup of Darjeeling, but the typical Lincoln buyer was getting precisely what he or she expected: soft, cozy, squishy cruisers for soft, squishy old people. In the decade that followed, Ford’s U.S. luxury arm has seen about as much success as a modern day typewriter salesman.

Q Full article, Source: AutoBlog