Buick

Buick “What Matters” TV spot

Apr 3 2011

Buick “What Matters” TV spot

Buick is the brand that, more than any other, is trying to tell the public that times have changed. “Quiet” luxury is in, the marketers say. Buick ad chief Craig Bierley says that Buick is going back to its image roots established in the 1950s and 60s. He describes Buick in those years as the perfect car for the doctor who made house calls. If the doc drove a Cadillac, he would be saying that his rates were to high, Bierley explained. If he drove a Chevy or Dodge, he wasn’t successful enough. Buick conveys authority and taste without showing off.

[Source: Buick via YouTube]

2012 Buick LaCrosse dropping trim levels, V6 available as no-cost option

Mar 26 2011

2012 Buick LaCrosse dropping trim levels, V6 available as no-cost option

2012 Buick LaCrosse dropping trim levels, V6 available as no cost option
For 2012, the 2.4-liter Ecotec engine with eAssist technology will be offered as the “standard” powertrain. We recently had some very limited drive time with an eAssist-equipped LaCrosse (stay tuned for our full impressions), and found the four-cylinder with 182 horsepower and 172 pound-feet of torque to be pleasantly adequate and its highway rating of 37 miles per gallon downright remarkable. eAssist-equipped cars will look no different than other LaCrosses, save the addition of model-specific 17-inch wheels on efficiency-optimized tires and other fuel-saving upgrades not visible from outside the car.

The General’s 280-horsepower direct-injected 3.6-liter V6 will still be made available, complete with the new HiPer Strut front suspension that helps keep torque steer to a minimum, but buyers can now select it as a no-cost option, and also opt for all-wheel drive.

Source: AutoBlog

Officially 2012 Buick Verano

Jan 6 2011

Officially 2012 Buick Verano

Officially 2012 Buick Verano

We’re tempted to go ahead and call the 2012 Buick Verano a “baby Regal,” because the truth is, the two cars are much more alike than you might think. Since the Verano is based off of the Chevrolet Cruze’s Delta II platform (which is relatively large for what General Motors calls a “compact sedan”) the new Buick’s dimensions are awfully close to that of the larger, Epsilon II-based Regal. What’s important to note, however, is that while the Verano is Cruze-based, it uses different materials throughout the interior and it has a totally different look. GM is convinced that there is indeed a market for an entry-level Buick sedan, and the automaker will be showing off its latest creation at the 2011 Detroit Auto Show next week.

[Source: General Motors]

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