Oct 28 2010
The beauty of an automaker entering a completely new market like China is the ability to completely redefine what the brand stands for to local buyers. In the case of France’s Citroën, they’re going decidedly upmarket, but instead of taking baby steps like turning its C3 econo-hatch into the DS3 premium hatch, the French automaker can start completely from scratch.
[Source: Automotive News – sub. req.]
Sep 9 2010
If you’re still scratching your head trying to figure out what to make of the new Citroën DS4, get ready to be even more confused. Emerging reports from across the pond indicate that the French automaker is preparing a performance version of the premium hatchback/crossover/whats-it in the same vein as the DS3 Racing… only taller. And with a few more doors. Presumed to be called the DS4 Racing, the high-performance version of the vehicle slated to debut in Paris later this month, will ostensibly target the bigger hot hatches already on the market, like the Volkswagen Golf GTI and Renaultsport Megane 250.
[Source: Auto Express]
Jul 16 2010
Follow-up reports claim that Citroën hasn’t killed the program, so the proverbial jury is still out on whether it will get built or not. But that’s not even the good part, as Britain’s Autocar magazine has it on good authority that the French automaker is working on bringing two more recent concepts into production.
[Source: Autocar]
