Fiat

First U.S. ad for the Fiat 500

Nov 28 2010

First U.S. ad for the Fiat 500

The enthusiast hordes have been gearing up for the arrival of the Fiat 500 for some time now. At last, Fiat has prepared its ad campaign to let the more casual car fan know what’s about to hit, and the initial result feels, to us, a lot less exciting than the car itself. Think Anthony Robbins meets a Target commercial, with a little bit of a white 500 thrown in. Or just think Moby since, with no disrespect to the musician himself, his tunes have become the soundtrack to tapioca advertising.

2011 Fiat 500 Sport ready for North America

Sep 15 2010

2011 Fiat 500 Sport ready for North America

2011 Fiat 500 Sport ready for North America

Chrysler has officially pulled back the covers on the American version of the Fiat 500 Sport. The pint-sized hatchback will be dueling with the Mini Cooper on our shores in short order, powered by none-other than the Fiat 1.4-liter turbocharged Multiair four-cylinder engine. The Pentastar hasn’t released power figures for the American version of the powerplant, nor do we know official fuel economy numbers.

[Source: Chrysler]

Fiat wants to sell 50,000 500s in the U.S.

Sep 1 2010

Fiat wants to sell 50,000 500s in the U.S.

Fiat wants to sell 50,000 500s in the U.S.

Chrysler is set to debut its American-spec Fiat 500 at this year’s Los Angeles Auto Show with the first examples being sold near the end of 2010. During the 2011 calendar year, Chrysler hopes to sell 50,000 of the Mini Cooper fighters, including the 500 Cabrio, which goes on sale sometime in 2011.

[Source: Associated Press via Google]

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