Sep 3 2009

Ferrari brand guru Dany Bahar poached as new Lotus CEO?

After years as Red Bull chief Dietrich Mateschitz’s right hand, Bahar moved to Ferrari two years ago to head up its new Global Brand Department, working in parallel with the racing team and road car divisions to put those little prancing horses on everything from pencils to laptop computers. His resignation from Ferrari has generated reports that the marketing guru is moving over to Lotus to take the chief executive position vacated this past July by Mike Kimberley.

Q Full article, Source: AutoBlog