Jul 5 2010

Paris Preview: Renault DeZir concept signals new styling direction

Renault’s home auto show in Paris this Fall will mark the beginning of a new styling direction for the brand, and that means a new concept car. The DeZir is the first major project under new design vice president Laurens van den Acker and according to Renault, it represents the vision of ‘simple’, ‘sensuous’ and ‘warm.’ From where we sit, the shape certainly fulfills the first two elements and the bright red finish is downright hot.

[Source: Renault]